CREATE PPC CAMPAIGNS THAT
SELL MORE & SPEND LESS
CONTINUED ADVERTISING OPTIMISATION
Our PPC experts identify the most relevant and effective keywords, optimise your advertising campaigns to target these keywords, and continually monitor and adjust them to ensure that we are targeting the right audience. We keep a close watch and make necessary bid adjustments in your campaigns to gain the most out of your ad spend. With a range of ad placement options available on Amazon, we pick the most strategic placements to generate maximum visibility for your ads. Our experts for PPC Management in Australia constantly work at maintaining and improving your campaigns to get the desired results and maximise your ROI.
NEW CAMPAIGN CREATION
Creating a new advertising campaign for an Amazon seller is a complex and multifaceted process that requires extensive knowledge of Amazon's advertising platform and marketplace dynamics. Our team of experts for Amazon ads in Australia is equipped to create highly effective advertising campaigns that generate maximum visibility, engagement, and sales for your business. We develop Amazon Sponsored Ads that align with your goals, budget, and timeline. By conducting extensive research, developing a comprehensive advertising strategy, setting up the campaign, optimising its performance, and providing regular reports and insights, we ensure that your advertising campaigns are performing at the highest possible level.
PRODUCT-SPECIFIC CAMPAIGNS
The primary step in creating product-specific campaigns is to identify the products that would benefit the most from targeted advertising. We analyze your product data, customer reviews, and sales history to identify top-performing products, products with low visibility, and products with high competition. We identify the most effective advertising formats, such as Amazon Sponsored Product Ads, Amazon Sponsored Brand Ads, or Amazon Sponsored Display ads, and create compelling ad imagery that resonates with your target audience. Producwt-specific campaigns help us maximise the chances of converting your potential customers into buyers. Our Amazon PPC Consultants provide regular reports and insights to our clients, highlighting key performance metrics and trends, and recommending strategies for further optimisation and growth.
KEYWORD RESEARCH
We use advanced keyword research tools like MerchantWords and Helium10 to identify the most coveted and high-performing keywords for your ad campaigns. The tools provide insight into search volume, competition, and other relevant data points for each keyword. We prioritise keywords that are relevant to your products and have a high search volume and low competition. We use Amazon's robust targeting options to target specific keywords and phrases, ensuring that your products are visible to potential customers searching for those terms. By identifying the most relevant keywords, incorporating them into your advertising campaigns, and continuously monitoring and adjusting our strategies, we can maximise product visibility and drive exceptional sales for your Amazon business.
MICRO-LEVEL BID OPTIMISATION
Micro-level bid optimisation is a critical component of Amazon PPC Management and we strive hard to help our clients achieve amazing results by implementing effective micro-level bid optimisation strategies. We focus on optimising bids for specific keywords, products, and audiences. We use Amazon's reporting tools to track key metrics such as impressions, clicks, conversions, and cost-per-click (CPC). Based on this data, we identify high-performing keywords, products, and audiences and optimise bids to increase their visibility. By evaluating keyword competitiveness, adjusting bids based on region and time zone, and continuously monitoring and adjusting bidding strategies, we ascertain great outcomes for your advertising campaigns.
SOCIAL MEDIA PROMOTION
Social media promotion is an effective way for Amazon sellers to increase brand awareness, drive traffic and generate more sales. We offer social media promotion services to help our clients achieve these goals. Our social media promotion services include creating and managing social media accounts on various platforms such as Facebook, Instagram, Twitter, and Pinterest. We create engaging and informative content that showcases your products and encourages potential customers to visit your Amazon store. We also use social media platforms to run targeted advertising campaigns that reach potential customers based on their interests, demographics, and other relevant data points. By using advanced targeting options, we can ensure that your products are visible to the right audience and generate more sales.
We work closely with our clients to develop customised campaign strategies that drive results and sales worth celebrating. A comprehensive advertising solution tailored to your unique needs and goals.
OUR PROCESS
REFURBISHING YOUR LISTINGS
A well-crafted listing is essential for effective PPC optimisation. We minutely evaluate your listings and look at several factors, including the quality of the product images, the accuracy and completeness of the product information, and the use of relevant keywords in the product title, description, and bullet points. Our experts continuously monitor the performance of your product listings and make the necessary adjustments to further support and strengthen your advertising efforts.
QUICK CAMPAIGN OVERHAUL
Our quick campaign overhaul service involves reviewing and optimising existing campaigns to improve their effectiveness. We start by analyzing the current campaign structure, targeted keywords, and your bidding strategy to identify any areas for improvement. We then make quick but effective changes to the campaign structure and targeting, such as adjusting the bidding strategy, adding negative keywords, and refining targeting options to improve the campaign’s relevance and performance. We review all your Amazon Sponsored Ads and make adjustments to ensure they are engaging, informative, and aligned with your branding and messaging.
CUSTOMISED ACTION PLAN
We closely work with you to understand your business goals, identify areas for improvement, and develop a customised plan of action to help you achieve success on Amazon. Our experts conduct a thorough analysis of your current Amazon presence, including your product listings, campaigns, and overall performance. We use this information to identify strengths, weaknesses, and opportunities for improvement. In collaboration with you, we establish clear metrics and key performance indicators (KPIs) to track progress and measure overall success. This helps us ensure that our efforts are aligned with your business goals and that we are continuously improving performance over time.
PURPOSE-DRIVEN APPROACH
We are passionate about Amazon advertising management and have a deep understanding of the platform’s nuances and complexities. Our core mission is to help our clients achieve success on the platform and grow their businesses over time. The entire range of our services, including campaign optimisation, product listing optimisation, keyword research, and more, are designed to help you accomplish your business goals and generate more sales on Amazon. Our specialists for Amazon advertising in Australia bring a wealth of experience and expertise to the table, and we are committed to providing you with the highest level of service and support.
OPTIMISATION IS THE KEY
We believe in the importance of continuous optimisation when it comes to achieving success on the platform. Amazon is a highly competitive marketplace, and sellers who want to stay ahead of the curve must be willing to constantly improve and refine their strategies. Known amongst the best, our Amazon PPC Agency considers continuous optimisation to be an important component for achieving long-term success on the platform. By continuously monitoring performance, making ongoing adjustments, and staying up to date on the latest trends and best practices, we can help our clients generate extraordinary results and grow their businesses over time.
MONTHLY EVALUATION
As an Amazon ads agency, we understand the importance of regularly evaluating our clients’ Amazon presence to ensure that we are achieving their business goals and generating desired results. That’s why we recommend a monthly evaluation process that allows us to closely monitor performance, identify areas for improvement, and make ongoing adjustments to our Amazon advertising optimisation strategies. During our monthly evaluations, we review a range of performance metrics, including sales, revenue, click-through rates, conversion rates, and campaign performance. We also examine our clients’ competition on the platform and look for ways to stay ahead of the curve and continue generating positive results.